In the 1990s the saying was “nobody ever got fired for buying IBM” – now when you’re choosing a CRM the same could be said for buying Salesforce. It’s the industry leader, and is certainly the best solution for many organisations. However, it’s not the best fit for everyone. For smaller businesses, here are five […]
Author archives: basil-roulen
Churn – the Silent Killer
They say high blood pressure is the “silent killer”. Many people have it, many people ignore it…a surprisingly high number of people die from it. For early-stage SAAS startups the silent killer is churn. Churn is often pushed down the priority list and seen as something to optimise when the product has got some traction. […]
Linkedin Prospecting – A Better Way
It’s no secret that LinkedIn is a powerful source of B2B leads. Sales people use it in a variety of ways from casual long-tail networking to more direct active lead generation. Specifically in this Insight, we’re looking at improving the process for medium to high volume prospecting. One of the biggest frustrations of sales managers […]